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Live in the future
Live in the Future, Build What’s Missing
Living in the future is one of the most valuable principles for entrepreneurs. It’s about seeing where the world is headed and creating what isn’t there yet. Instead of chasing trends, you’re imagining the tools, products, or systems people will need tomorrow.
This mindset pushes you to think differently. What’s inevitable? What’s broken? What could make life easier, faster, or better? Answering these questions is how game-changing businesses are born.

Elon Musk envisions a future where humans are a multi-planetary species, and he’s actively working to make it a reality.
Tesla built electric cars, but before that, they envisioned a world without gas stations. Shopify helped people create websites, but before that, they imagined a world where anyone with an idea could launch a business within hours.
Spotting the Gaps
The key is finding what’s missing. What frustrates you daily? What do people tolerate because no one has solved it yet? These frustrations are often the gaps begging for solutions.
Take Stripe, for example. Before simplifying payments for all of us, they saw the rise of online businesses and built the infrastructure to support it. Uber didn’t just make rides easier—they eliminated the inefficiencies of traditional taxis. Both started with a clear vision of what the future could be.
Here’s how you can do it: Look closely at the problems around you. What’s clunky? What’s outdated? That’s where opportunity lives.
Building for Tomorrow
Here’s the catch: building for the future isn’t easy. It’s messy, and people might not understand your vision at first. But that’s part of the process. The best ideas often seem risky or impossible in the beginning.
It’s all about staying committed, not chasing instant success. As Jeff Bezos said, “To invent, you have to experiment.” You can’t know the outcome until you try.
So, start small. Focus on solving one specific problem. Test, refine, and build. The future isn’t going to create itself—it’s waiting for those bold enough to shape it.
Sometimes, the best way to get ahead is to live in the future and build what’s missing. That’s how you create something people can’t live without.
But before all of this, we need to embrace the fact that the future isn’t something that just happens—it’s something we create. It’s our responsibility to shape it.
The future belongs to those who see what’s missing and take the first step to bring it to life. Just look at the most successful founders, and you’ll notice this pattern.
Focus on solving one problem, keep going even when it’s tough, and stay committed to your vision.
Because the future belongs to those bold enough to build it.